Summary
We often ask our clients what type of content they create or produce in order to better inform their ShowMgr form and functionality. This article is intended to provide a basic outline of some of the basic common terms used in the industry when referring to a produced piece of content, otherwise referred to, among other things, a Project or a Digital Asset.
What type of content does your company or department ultimately create or produce?
Do you make content that requires full end-to-end production, do you begin with existing footage and re-purpose or edit it, or perhaps a combination of both? Read on to decide on your type of content...
Type 1: Full Scale Production where Filming is Required to Facilitate the Project
These Projects often need to include the ability to produce or shoot, new, or re-shot content and often require an order for a “Shoot Order" which can be broken down to smaller more specific orders such as Field, Studio, Location, and Pop-up Studio "Shoots", to name a few.
A few examples of terms used to describe full production projects:
- Episodes: Episodic style television show like "The Cheerleaders of Dallas"
- Short Films: Short one-off films like "The 1976 Dallas Cowboy Cheerleaders Story"
- Series /DocuDrama Scripted or Unscripted Production Project presented in a documentary style format examples: "Real Housewives of ..." or "Hoarders"
- Live Events such as filming a game or rally or concert. These could be any types of events or games that are filmed and broadcasted in real time
- Live Shot such as an interview during a game, pregame interview, post-game interview or Interview on the White House Lawn or Capitol Building
- Post-Game Show such as an "in Studio production" but not as a rule. Think ESPN recap or post playoffs show
- Commercials of up to 60 second spots for broadcast to promote or advertise products or upcoming shows or events using new footage and segments of previously filmed content edited for the purpose of the promotion
Type 2: Production Projects where footage (aka content) already exists and needs to be provided to facilitate the Order/Project, but it does not require any filming
A few types and examples of no shoot required production projects:
- International Versions: Dubbing and editing for other language distribution
- Shorts: Edited versions to lengthen or shorten the content
- Retrospectives: Edited version to combine and narrate for a retrospective
- Multi-Format editing to deliver to alternative screens
- Promos: Often run on the "lower third "of the screen during broadcast such as a teaser reel, banner promotion, or ‘coming up next… Sometimes run as commercials to promote an upcoming or future show
- Commercials: up to 60 second spots created to promote products or upcoming shows or events only using segments of previously filmed content